02085nas a2200205   4500000000100000000000100001008004100002653001700043653002200060653001600082653001800098653001300116100002100129245014800150856015400298300001200452490000700464520138800471022002001859                                       d10aAuthenticity10acultural heritage10amotivations10aparticipation10avisitors1 aTrinidad Abascal00aIndigenous tourism in Australia: understanding the link between cultural heritage and intention to participate using the means-end chain theory  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85063589365&doi=10.1080%2f1743873X.2018.1549053&partnerID=40&md5=626404f7f20be1eaa1403c902531de1a  a263-2810 v143 aTourism is often suggested as a development strategy for Indigenous people while protecting their cultural and natural heritage. However, without actual visitor participation, the good intentions of tourism cannot be achieved. By using the means-end chain theory and adopting a convergent mixed-methods approach using photographs, this study seeks to identify the link between visitor perceptions about Australian Indigenous tourism attributes and their intention to participate on this type of tourism. Two Australian Indigenous tourism activities (short tour and performance), portraying both traditional and contemporary culture, at Cairns, Queensland were tested with 209 visitors. The results reveal that the attributes ‘history/art/culture’ and ‘local’ are perceptions linked to Indigenous tourism. The findings support previous studies by identifying that some participants associated Indigenous tourism with a traditional past; however, the majority of participants expressed a contemporary perception of Indigenous culture. These findings highlight the need for Indigenous tourism stakeholders to monitor and protect their historical and evolving cultural heritage (in particular intangible heritage) when engaging in Indigenous tourism. Cultural heritage could be susceptible to commodification and loss of authenticity in order to accommodate visitor expectations.  a1743873X (ISSN)