01844nam a2200313   4500000000100000008004100001260001300042653002500055653002100080653001400101653002900115653002300144653001200167653003100179653003400210653002300244653002200267653001800289653003100307653002300338653001600361100001200377700001000389245011800399856015300517490001400670520080400684020004201488                                       d  bSpringer10aCommunication design10aComputer science10aComputers10aExperience communication10aFundamental design10aH5 game10aHuman computer interaction10aIntangible cultural heritages10aInteraction design10aMaterial cultures10aPresent stage10aShanghai Style Lacquerware10aStorage protection10aUser groups1 aS. Wang1 aR. Fu00aExperience Communication Design of Intangible Cultural Heritage Shanghai Style Lacquerware Brand Based on H5 Game  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85088746882&doi=10.1007%2f978-3-030-50732-9_44&partnerID=40&md5=e33a24e6e947de1502f9559e991912f40 v1226 CCIS3 aThe lacquer craft of Shanghai Style Lacquerware has been listed as the intangible cultural heritage of Shanghai since 2013. However, Shanghai Style Lacquerware falls into a solid storage protection barrier at the present stage. As the influential non-material culture, it wins certain market recognition but lacks a perpetual attraction to the young audience. Based on this problem, this paper conducts propagation and promotion for Shanghai Style Lacquerware in the form of H5 game, and carries out design and research from the angle of experience communication. It is expected that this study could further expand the core user group and promote the appeal of the brand, as well as provide a fundamental design paradigm and effective reference for the transmission of intangible cultural heritage.  a18650929 (ISSN); 9783030507312 (ISBN)