01477nas a2200229   4500000000100000000000100001000000100002008004100003653002100044653001200065653002400077653001700101100002200118700002400140700001900164245009500183856011800278300001000396490000700406520081400413022002001227       2015                            d10aBalkan countries10aCustoms10aintangible heritage10aPresentation1 aAleksandra Terzic1 aVladimir Krivosejev1 aZeljko Bjeljac00aCross-cultural exchange: Saint George s day customs as a common heritage of Balkan nations  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84949939625&partnerID=40&md5=f4916a30e6c43365c499b618d35e7529  a71-880 v213 aSaint George is one of the most popular Christian saints throughout the world. There are numerous and quite diverse customs related to his celebrations. However, the most interesting and wide-spread customs integrated, largely into the national identification, are those traditionally practised among some of the Balkan nations. This research gives insight into such customs: ones that, in fact, represent a mixture of Christian and pagan religious rituals, folklore and tradition. Such ethnographic elements have always had an important role in tourism. Recent UNESCO initiatives for the registration of intangible heritage assets and their protection and presentation highlight the significance of this kind of heritage, indicating the necessity of its protection as something unique and of common interest.  a1408032X (ISSN)