01782nas a2200241   4500000000100000000000100001000000100002008004100003653003700044653002500081653002400106653002200130653001900152653001900171653002300190100001900213245010600232856015300338300001200491490000700503520101000510022002001520       2012                            d10aNational English Literary Museum10aCommunity engagement10aintangible heritage10amuseum exhibition10asocial context10aTransformation10aVisitor engagement1 aThomas Jeffery00aCreating common ground: Transforming the exhibition landscape of the national english literary museum  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84862906723&doi=10.1080%2f00138398.2012.682468&partnerID=40&md5=130c65f6f67285090bd8ce90116c32c2  a107-1250 v553 aThis article discusses the recent transformation of the way in which the National English Literary Museum (NELM) uses its exhibition space, in the context of the development of the museum s new permanent exhibition, This is what I m made of: Landscape in South African Literature. The article starts with a discussion of the reasons why there was a need for redevelopment of the exhibition space, specifically in terms of the difficulties of exhibiting intangible heritage and the museum s social context. The discussion moves on to consider the motivation for the choice of the theme of landscape in South African literature, outlining the ways in which this choice enabled and broadened the museum s visitor engagement strategy. The second half of the article discusses the activities undertaken in the refurbishment and development process, and particularly describes two community engagement initiatives through which the museum involved the Grahamstown community in the development of the exhibition.  a00138398 (ISSN)