01341nas a2200145   4500000000100000008004100001100001400042700001600056700001700072245009700089300001000186490001000196520094900206020004001155       2023                            d1 aYidan Men1 aRobert Chen1 aM Rauterberg00aAn Evaluation Model for Creating Immersive Experiences Based on Intangible Cultural Heritage  a44-570 v140353 aThis research is based on the audience response model of attention-interest-desire-memory-action to identify the key factors influencing ICH immersion experiences  effectiveness and their respective weights. Ultimately, an effective evaluation model for ICH immersive experiences is generated. The study will 1) analyse the key touchpoints of immersive experiences in display design. 2) conduct in-depth interviews with 21 leading experts in fields related to this study using the Delphi method to understand the indicator factors that influence the evaluation model. 3) form an indicator system for the evaluation model through AHP weighting analysis. 4) ultimately generate an evaluation model to enhance the immersive experience of ICH. This study is expected to provide an academic reference and operational guidelines in designing immersive experience display spaces in museums to help disseminate and inherit intangible cultural heritage.  a978-3-031-34731-3 978-3-031-34732-0