01205nas a2200169   4500000000100000008004100001653002100042653001300063653001400076653001100090653000900101653001200110100001400122245006000136300001000196520082900206       2024                            d10aCultural tourism10aFolklore10aFolktales10aLegend10aMyth10aTourism1 aH.-P. See00aFolklore for Cultural Tourism: The Malaysian Experience  a69-863 aThe value of heritage sites and cultural activities/performances to tourism have long been discovered. However, the value of folk narrative or the intangible/oral heritages, such as local folk tales, legends and myths, which are very much a part of the local culture, have not been fully realized. This chapter is to explore their values in two aspects: attracting tourists (promotion) and improving tourists’ experiences, using Malaysian sites and tales as examples. Both the potential problems and solutions in making use of folklore as attractions for tourism are fully discussed in detail. This is mainly to verbalize or to visualize the intangible folklore, thus forming part of the travel experience. © The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.