01445nas a2200169   4500000000100000000000100001008004100002100001600043700001500059700001600074700001300090700001500103245011900118856015100237490000700388520088000395       2023                            d1 aI. Carvalho1 aA. Madeira1 aA. Monteiro1 aS. Lopes1 aT. Palrão00aFado, urban popular song, and intangible heritage: perceptions of authenticity and emotions in TripAdvisor reviews  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85165931798&doi=10.1057%2fs41599-023-01939-w&partnerID=40&md5=a6e7dbb6f0c087ee4bf777eef83570ab0 v103 aIntangible cultural heritage, such as music, often becomes the symbol of urban spaces. One example is fado, a music genre that originated in Lisbon, Portugal. With the increasing prominence of fado as a cultural heritage, an increasing number of tourists are attracted to fado shows. In this context, this study seeks to answer the following research question: “How do emotion and authenticity relate to visitors’ overall satisfaction in fado venues?”. Based on mixed methods research (descriptive statistics, inferential statistics, and content analysis), 2653 TripAdvisor reviews of four fado venues in Lisbon were analyzed. We conclude that although both authenticity and emotion are highly associated with overall satisfaction, lack of authenticity was not markedly associated with dissatisfaction. The most recent fado house is perceived as the most authentic one.