02908nas a2200397   4500000000100000000000100001000000100002008004100003260000800044653002200052653002800074653002100102653001200123653001100135653001600146653001700162653002200179653002500201653002100226653002200247653001400269653002000283653002500303653002000328653002400348653002300372653002100395100001400416700001500430700001000445245009000455856014300545490000700688520179500695022002002490       2019                            d  cjan10aCool authenticity10aHeritage sporting event10aHot authenticity10aLoyalty10aNaadam10aNei Monggol10aSatisfaction10acultural heritage10aEconomic development10aheritage tourism10aLife satisfaction10aMarketing10anumerical model10aquestionnaire survey10asports facility10atourism development10atourist attraction10atourist behavior1 aTao Zhang1 aHuijun Wen1 aXi Li00aA Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85059141699&doi=10.3390%2fsu11010108&partnerID=40&md5=b4cde46041288e115c550bc744b445ae0 v113 aAs one of the important forms of intangible cultural heritage, heritage sporting events are becoming a potential catalyst of tourism. Commodification of heritage sporting events becomes popular for local authorities to boost economic development and express cultural authenticity, given that authenticity creates genuine performances and moving tourism experiences. However, commodification of heritage is a double-edged sword. It is a dilemma to commercialize a heritage sporting event while keeping its authenticity. Therefore, this study proposes a tourist-based model of authenticity to solve this problem, in which the authenticity of heritage sporting events incorporates "cool" and "hot" factors. The model examines these factors and their impact on tourist satisfaction and loyalty using Naadam as the example. Seven hundred questionnaires were distributed at six sites located from east to west of the Inner Mongolia, China. Factor analysis shows there are two factors in cool and hot authenticity, respectively. Both factors of cool authenticity have direct impacts on hot authenticity, satisfaction, and loyalty. Though both intrapersonal and interpersonal factors of hot authenticity have direct positive impacts on tourist satisfaction, only the former affects loyalty directly. The results show the authenticity of event culture is the most important and effective authentic factor, while authentic auxiliary products-the direct expression of commodification-is indispensable for authenticity. This study is helpful for maintaining authenticity and cultural sustainability of heritage sporting events as a destination tourism attraction, given the fact that commodification and the marketing of heritage sporting events has become popular for heritage destination development.  a20711050 (ISSN)