00738nas a2200133   4500000000100000008004100001100001400042700001300056245009000069300001200159490000800171520041100179020001400590       2020                            d1 aXinxin Yu1 aRui Wang00aA Comparative Study on What Hinders the Marketization of Intangible Cultural Heritage  a334-3380 v1263 aBased on the tremendous changes in China s cultural ecology, with the strengthening of the globalization trend and the acceleration of the modernization process, the phenomenon of intangible cultural heritage has been increasingly affected. This kind of market-oriented promotion of non-heritage culture aims to provide more effective paths for the protection and inheritance of more non-heritage products.  a2352-5428