01047nas a2200121   4500000000100000008004100001100001200042245009100054300001200145490000700157520074700164020001400911       2015                            d1 aFang Xu00aWanbang Opera Intangible Cultural Heritage Special Tourism Product Innovation Research  a127-1320 v103 aWanbang Opera, as a national intangible cultural heritage in Neixiang, has a history of about 400 years so far. This paper, which expects to provide some reference for tourism development of intangiblel cultural heritages including Neixiang Wanbang Opera, carries on a preliminary design and innovation for Neixiang Wanbang Opera intangible cultural heritage and puts forward some means and strategies for its innovation relying on the scenic spots: to develop real-life staged scenery, folk village, Neixiang Wanbang Opera grand theatre, Wanbang opera art creative tourism, leisure performance places, Wanbang Opera theme hotels, Wanbang Opera special tourism products, Wanbang Opera square culture activities, virtual tourism products, etc.  a2339-5133