02308nas a2200361   4500000000100000008004100001260005900042653002400101653002200125653001900147653002000166653002400186653002400210653002300234653002800257653001200285653002000297653002300317653002100340653001900361653000900380653001100389653002000400653001900420653001800439100001300457700001100470245009900481856015700580300001200737520117200749020002501921                                       d  bInstitute of Electrical and Electronics Engineers Inc.10aBehavioral research10aComputer assisted10aDesign studies10adesign thinking10aInnovation strategy10aInternet multimedia10aMultimedia systems10aMultimedia technologies10amuseums10aService contact10aService innovation10aServices designs10aUser behaviors10aWine10amuseum10aservice contact10aService design10auser behavior1 aS. Lixin1 aH. Lei00aThe Computer Assisted Service Design Study of Museum Relying on Internet Multimedia Technology  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85124228156&doi=10.1109%2fICDSCA53499.2021.9650245&partnerID=40&md5=192e276d664e32d15f1fac9cf99b45eb  a175-1803 aObjective The service innovation strategy of Laolongkou Wine Museum was put forward based on service design thinking, to improve the audience experience satisfaction and service level, enhance consumer brand adhesion, and promote the spread and development of traditional brewing techniques and wine culture of intangible cultural heritage Laolongkou wine. MethodBased on the concept of service design and starting from the behavioral needs of museum visitors, this paper analyzes the behavioral characteristics of visitors. User experience map is drawn according to the experience process of visitors, which is conducive to obtaining the service blind spots of Laolongkou Museum and searching for the touchpoints to improve the experience of visitors. Conclusion To optimize the service process and contact points of Laolongkou Wine Museum according to the behavior characteristics of visitors, relying on the immediacy and interactivity of Internet technology, the Laolongkou Wine Museum service system integrating network and entity can be established, which will promote the common development of culture and entertainment and build museums that satisfy visitors.  a9781665440530 (ISBN)