01244nas a2200169   4500000000100000000000100001008004100002100001700043700002000060700001700080700001900097245008000116300001200196490000700208520084500215022001401060                                       d1 aTania Castro1 aFausto Mosquera1 aJaime Amagua1 aJenny Minchalo00aStrengthening Intangible Cultural Heritage: a Tourist Route for Development  a474-4810 v163 aCultural diversity and heritage play a fundamental role in the identity and wealth of communities around the world. These emerge as a cultural treasure whose preservation and promotion have become crucial aspects for sustainable development and the conservation of its identity. The work aims to strengthen the intangible cultural heritage and implement a tourist route in the Tsachila community. For the study, the general problem -solving method and PES℡ were used to identify the causes that threaten the preservation of cultural heritage. It is concluded that strategies that require collaboration between the Tsachila community and local authorities must be implemented. In addition, develop education programs and awareness projects, while encouraging the active participation of the community in the preservation of its traditions.  a2218-3620