02148nas a2200385   4500000000100000008004100001653001400042653001400056653001500070653002800085653002100113653001300134653001100147653002500158653002100183653001500204653001900219653001800238653002400256653003200280653002200312653002100334653001900355653001900374100001800393700001800411700001600429700001900445245010700464856015400571300001200725490000700737520099800744022002001742                                       d10aAustralia10aAwareness10aCreativity10aGeorgetown [Queensland]10aheritage tourism10aMalaysia10aMelaka10aPerson-place bonding10aPlace attachment10aQueensland10asense of place10aWest Malaysia10aWorld heritage site10aWorld Heritage Sites (WHSs)10acultural heritage10aheritage tourism10asense of place10aSustainability1 aSiow-Kian Tan1 aSiow-Hooi Tan1 aYon-Sin Kok1 aShay-Wei Choon00aSense of place and sustainability of intangible cultural heritage - The case of George Town and Melaka  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85042403804&doi=10.1016%2fj.tourman.2018.02.012&partnerID=40&md5=30e00ca6c0b2f8820b1a4195ad32c236  a376-3870 v673 aThe pressure of tourism on heritage sites is threatening the cultural heritage of such places. Local community voices should be studied in order to understand what and how to preserve the intangible cultural heritage at WHSs as they are the main players of this intangible heritage. With reference to the concepts of place attachment, this study examines the elements of  person-place bonding  that may contribute to the sustainability of intangible cultural heritage, and how these elements help the sustainability of heritage tourism. In-depth interviews, observations were conducted in the WHSs of George Town and Melaka, Malaysia. A total of 32 documents were analysed. The  Sense of Loss ,  Sense of Justice  and  Sense of Mission  emerged as the three main themes of  person-place bonding . This bonding motivates community participation in sustaining the intangible cultural heritage they value. Besides,  awareness  and  creativity  are two vital codes that link the ecosystem of WHSs.  a02615177 (ISSN)