01488nas a2200133   4500000000100000008004100001100001400042700001800056245012600074300001200200490000600212520112200218020001401340                                       d1 aDong Wang1 aChunhui Zheng00aResearch on the Digitalized Communication Planning of Chinese Intangible Cultural Heritage: Taking Ceramics as an Example  a615-6190 v83 aIn this information era, people are more zealous about the communication of internet cultures, while some intangible heritages which are handed down from one generation to another via words are gradually embarking on the verge of disappearance, leaving the existence of intangible heritages seriously impacted. Recently, the rapid development of digital media technology has provided new opportunities and development space for the preservation and communication of intangible cultural heritages. Based on the research of digitalized design of Chinese intangible heritages, this paper, taking the manual porcelain making crafts of Jingdezhen as an example, produces the artistic effects of simulated ceramics via three-dimensional modelling with new media technologies such as computer animation. On that basis, the computer rendering reinforces the display of the artistic charms of the ceramic textures so that it can compose more ornamental artistic works and improve the public s understanding of traditional ceramics, provides new ideas for the digitalized communication of Chinese intangible cultural heritages.  a2352-5428