@inproceedings{2719, author = {Xinxin Yu and Rui Wang}, title = {A Comparative Study on What Hinders the Marketization of Intangible Cultural Heritage}, abstract = {Based on the tremendous changes in China s cultural ecology, with the strengthening of the globalization trend and the acceleration of the modernization process, the phenomenon of intangible cultural heritage has been increasingly affected. This kind of market-oriented promotion of non-heritage culture aims to provide more effective paths for the protection and inheritance of more non-heritage products.}, year = {2020}, volume = {126}, pages = {334-338}, isbn = {2352-5428}, }