@inproceedings{12643, keywords = {Continuous development, Cultural heritages, Current situation, Development trends, Economic and social effects, Economics, Intangible cultural heritage, Intangible cultural heritages, internet information technology, Non-traditional, Publicity Translation, Social economy, Strategic Research, Translation (languages), Translation strategies}, author = {J. Zhang and Y. Liu}, title = {Research on translation strategy of intangible cultural heritage publicity based on internet information technology}, abstract = {With the continuous development of the computer age, China s social economy shows a rapid development trend. Our country not only pays more and more attention to economic development, but also pays more and more attention to the development of intangible cultural heritage.Intangible cultural heritage plays an important role in promoting economic development.Judging from the current situation of development based on internet information technology, there are many shortcomings in non-traditional publicity translation in China.Only by constantly optimizing and perfecting these deficiencies can we break through the cognitive bottleneck of non-heritage publicity translation.Therefore, we must advocate and attach importance to the research and practice of non-heritage translation.Only in this way can we promote the inheritance and development of China s intangible cultural heritage.}, booktitle = {J. Phys. Conf. Ser.}, volume = {1648}, publisher = {IOP Publishing Ltd}, school = {IOP Publishing Ltd}, isbn = {17426588 (ISSN)}, url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85096494751&doi=10.1088%2f1742-6596%2f1648%2f2%2f022115&partnerID=40&md5=ab9678235bd1fd4b9dfcd148af38102b}, doi = {10.1088/1742-6596/1648/2/022115}, note = {Issue: 2 Journal Abbreviation: J. Phys. Conf. Ser.}, }