@book{11294,
  keywords = {AR application, AR technology, Advanced Analytics, Big data, Broad application, Current situation, ITS applications, Intangible cultural heritages, Interactive experience, Internet of things, machine learning, Needs analysis, Packaging, Packaging design, Packaging designs, Privacy by design, Protection strategy, Tea, Ya’an Tibetan tea},
  author = {J. He and L. Zhang and X. Jiang},
  title = {Needs Analysis of the AR Application in the Packaging Design of Ya’an Tibetan Tea},
  abstract = {Purpose Based on the current situation of packaging design of Ya’an Tibetan tea, this paper explores its application needs of AR technology. Method. According to the statistics of the existing packaging design data of Ya’an Tibetan tea, this paper analyzes the production protection strategy of intangible cultural heritage, the image building of regional public brands and the urgent need for consumption upgrading. Then it discusses the necessity of AR in the packaging design of Ya’an Tibetan tea. Result. The intervention of AR provides a new design direction for its packaging design. Conclusion. AR packaging design can expand the layout space of traditional packaging, enhance the interactive experience, strengthen consumer brand memory, etc., with broad application prospects.},
  series = {International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy, SPIoT 2020},
  volume = {1282},
  publisher = {Springer Science and Business Media Deutschland GmbH},
  school = {Springer Science and Business Media Deutschland GmbH},
  isbn = {21945357 (ISSN); 9783030627423 (ISBN)},
  url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097220795&doi=10.1007%2f978-3-030-62743-0_109&partnerID=40&md5=7cf2deb3644a5ca7bff3945bca32b6a0},
  doi = {10.1007/978-3-030-62743-0_109},
  note = {Journal Abbreviation: Adv. Intell. Sys. Comput. Pages: 771 Publication Title: Adv. Intell. Sys. Comput.},
}