El valor añadido de la arquitectura vernácula: los casos de la Ruta del Vino y del Tequila en México

Mexican tourism has been given a new twist by highlighting the significance of ancient traditions as “symbolic attributes” to be found in in lesser urbanised areas, a synchretic perspective not only focusing on colonial values but also on the pre‑Hispanic civilisations. In this context, thematic routes have become a valuable tool toward taking tourists to various sites. The Tequila Route has been positively influenced by many of the effects of the implementation of the Magical Towns Programme , where various tangible and intangible heritage elements combine to convey “The flavour of Mexico”. Meanwhile the Wine Route constitutes a fine example of “Border culture” vernacular architecture for tourists to enjoy. The authors underline the importance of architecture in shaping routes toward tourist destinations.