%0 Conference Paper
%K Cultural intangible heritage digitalization
%K Digital technologies
%K Heritage tourisms
%K Leisure
%K Perceived usefulness
%K regression analysis
%K Subjective norm
%K Technology acceptance model
%K theory of planned behavior
%K Tour booking intention
%K Tourism
%K Viet Nam
%K Vietnamese
%P 22-25
%R 10.1109/ICSH62408.2024.10779947
%T Improving the Tour Booking Intention in Tourism Through Digitalizing Cultural Intangible Heritage: Evidence from Vietnam
%U https://www.scopus.com/inward/record.uri?eid=2-s2.0-85215122207&doi=10.1109%2fICSH62408.2024.10779947&partnerID=40&md5=15590b281aafee22f8ee9979424727d1
%2 2024 2nd International Conference on Sustaining Heritage: Embracing Technological Advancements, ICSH 2024