%0 Journal Article
%K adult
%K Female
%K Humans
%K Information dissemination
%K Intention
%K Knowledge
%K male
%K Middle Aged
%K rural population
%K Surveys and Questionnaires
%K Trust
%K Young Adult
%K adult
%K article
%K BEHAVIOR
%K cultural anthropology
%K cultural identity
%K Digitalization
%K Female
%K human
%K Information dissemination
%K Inheritance
%K Knowledge
%K male
%K Middle Aged
%K open access publishing
%K outcome expectation
%K questionnaire
%K reward
%K rural population
%K self concept
%K stimulus
%K Theoretical model
%K theory
%K trust
%K young adult
%R 10.1371/journal.pone.0325892
%T Exploring knowledge sharing intention of digitalization of rural intangible cultural heritage (DRICH): Integrating stimulus-organism-response (SOR) theory and social exchange theory (SET)
%V 20