%0 Journal Article %K Consumer knowledge %K cultural identity %K Handicraft %K Intangible cultural heritage products (ICHP) %K Perceived scarcity %K Purchase intention %B Asia Pacific Journal Of Marketing And Logistics %P 19 %R 10.1108/APJML-11-2021-0831 %T Consumer purchase intention of intangible cultural heritage products (ICHP): effects of cultural identity, consumer knowledge and manufacture type