%0 Journal Article
%K heritage
%K Marketing
%K Tourism
%K identity
%K Identidad
%K Patrimônio
%K Turismo
%K Identidade.Turismo
%K Património
%B Revista Brasileira de Pesquisa em Turismo
%D 2019
%G en
%P 72-91
%R 10.7784/rbtur.v13i1.1479
%T Heritage signs and symbols in marketing actions: is a relationship possible? Considerations from the advertising of National Sweets Fair (Fenadoce) in Pelotas, RS, Brazil.
%U http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1982-61252019000100072&lang=es
%V 13
%8 apr