TY - JOUR KW - Balkan countries KW - Customs KW - intangible heritage KW - Presentation AU - Aleksandra Terzic AU - Vladimir Krivosejev AU - Zeljko Bjeljac AB - Saint George is one of the most popular Christian saints throughout the world. There are numerous and quite diverse customs related to his celebrations. However, the most interesting and wide-spread customs integrated, largely into the national identification, are those traditionally practised among some of the Balkan nations. This research gives insight into such customs: ones that, in fact, represent a mixture of Christian and pagan religious rituals, folklore and tradition. Such ethnographic elements have always had an important role in tourism. Recent UNESCO initiatives for the registration of intangible heritage assets and their protection and presentation highlight the significance of this kind of heritage, indicating the necessity of its protection as something unique and of common interest. BT - Anthropological Notebooks LA - English M1 - 2 N1 - Publisher: Slovene Anthropological Society N2 - Saint George is one of the most popular Christian saints throughout the world. There are numerous and quite diverse customs related to his celebrations. However, the most interesting and wide-spread customs integrated, largely into the national identification, are those traditionally practised among some of the Balkan nations. This research gives insight into such customs: ones that, in fact, represent a mixture of Christian and pagan religious rituals, folklore and tradition. Such ethnographic elements have always had an important role in tourism. Recent UNESCO initiatives for the registration of intangible heritage assets and their protection and presentation highlight the significance of this kind of heritage, indicating the necessity of its protection as something unique and of common interest. PY - 2015 SP - 71 EP - 88 T2 - Anthropological Notebooks TI - Cross-cultural exchange: Saint George s day customs as a common heritage of Balkan nations UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-84949939625&partnerID=40&md5=f4916a30e6c43365c499b618d35e7529 VL - 21 SN - 1408032X (ISSN) ER -