TY - CPAPER AU - Abdellah Abil AB - In this article, we shall attempt to show to what extent the territorial communication can bring to the development of the material and immaterial heritage in a country with tourist vocation as Morocco andit in a perspective of promotion touristic and territorial attractiveness. We shall also propose one tries concrete of a territorial communications strategy of promotion of the aforementioned heritage C2 - IV Foro Internacional de Turismo Maspalomas Costa Canaria, 2016, ISBN 978-84-9042-301-1, págs. 532-543 LA - spa N1 - Section: IV Foro Internacional de Turismo Maspalomas Costa Canaria N2 - In this article, we shall attempt to show to what extent the territorial communication can bring to the development of the material and immaterial heritage in a country with tourist vocation as Morocco andit in a perspective of promotion touristic and territorial attractiveness. We shall also propose one tries concrete of a territorial communications strategy of promotion of the aforementioned heritage PB - Servicio de Publicaciones PY - 2016 SN - 978-84-9042-301-1 SP - 532 EP - 543 TI - Communication territoriale et promotion du patrimoine immateriel et materiel du Maroc: Vers une attractivitetouristique responsable UR - https://dialnet.unirioja.es/servlet/articulo?codigo=8612993 ER -