TY - JOUR KW - Intangible cultural heritage KW - inheritors KW - scale development KW - value cognition AU - Su Xinwei AU - Li Xi AU - Wu Yanbin AU - Yao Limei AB - Intangible cultural heritage (ICH) is an important part of human civilization and a major tourism resource type. In the ICH tourism development process, many stakeholders are involved. Although inheritors have a core position in this group, there is not enough research investigating the sustainable development of ICH tourism from the perspective of inheritors. Since value cognition is the basis that guides people’s behaviors, the value cognition of the ICH inheritors might be the starting point to understanding their behaviors. Considering this context, the main aim of this research is to describe the development and validation of a scale to assess the cognition values by ICH inheritors. By generating items, purifying, examining the scale’s dimensionality, and evaluating reliability and validity, a 25-item instrument is developed. The article concludes with a discussion of potential applications of the scale. BT - Journal of Hospitality and Tourism Research DA - jun DO - 10.1177/1096348020914691 LA - English M1 - 5 N1 - Publisher: SAGE Publications Inc. N2 - Intangible cultural heritage (ICH) is an important part of human civilization and a major tourism resource type. In the ICH tourism development process, many stakeholders are involved. Although inheritors have a core position in this group, there is not enough research investigating the sustainable development of ICH tourism from the perspective of inheritors. Since value cognition is the basis that guides people’s behaviors, the value cognition of the ICH inheritors might be the starting point to understanding their behaviors. Considering this context, the main aim of this research is to describe the development and validation of a scale to assess the cognition values by ICH inheritors. By generating items, purifying, examining the scale’s dimensionality, and evaluating reliability and validity, a 25-item instrument is developed. The article concludes with a discussion of potential applications of the scale. PY - 2020 SP - 806 EP - 834 T2 - Journal of Hospitality and Tourism Research TI - How Is Intangible Cultural Heritage Valued in the Eyes of Inheritors? Scale Development and Validation UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85083440509&doi=10.1177%2f1096348020914691&partnerID=40&md5=aa0942490f844a82f1dcb5e71e4fdbd2 VL - 44 SN - 10963480 (ISSN) ER -