TY - MGZN
KW - Iran
KW - Authenticity
KW - destination branding
KW - Innovation
KW - transformation power
AU - Fabio Carbone
AU - Neda Farsani
AU - Peyman Seyyedi
AU - Anahita Malek
AB - Recent political and socioeconomic events are providing Iran with the opportunity to become a high-profile destination. The question arises as to which strategic objectives can lead Iran to this end. Qualitative and quantitative improvements of hotel supply and the modernization of air transport should be the key objectives within this process. But the preservation of tangible and intangible cultural heritage, as well as the maintenance of authenticity, must remain the core principle. This chapter focuses on the role of cultural heritage management policies and what their tourism development implies for the host population, which will be the beneficiary of sustainable and responsible tourism development.
C1 - Bridging Tourism Theory and Practice
C2 - Experiencing Persian Heritage: Perspectives And Challenges
DO - 10.1108/S2042-144320190000010013
LA - English
N1 - Journal Abbreviation: Bridging Tour. Theory Pract. Pages: 220 Publication Title: Bridging Tour. Theory Pract.
N2 - Recent political and socioeconomic events are providing Iran with the opportunity to become a high-profile destination. The question arises as to which strategic objectives can lead Iran to this end. Qualitative and quantitative improvements of hotel supply and the modernization of air transport should be the key objectives within this process. But the preservation of tangible and intangible cultural heritage, as well as the maintenance of authenticity, must remain the core principle. This chapter focuses on the role of cultural heritage management policies and what their tourism development implies for the host population, which will be the beneficiary of sustainable and responsible tourism development.
PB - Emerald Group Holdings Ltd.
PY - 2019
SN - 20421443 (ISSN)
SP - 207
EP - 220
TI - Authenticity and innovation: the future of tourism in Iran
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85134157262&doi=10.1108%2fS2042-144320190000010013&partnerID=40&md5=0f4f78b063adb22a2f88c3e29f92b6cd
VL - 10
ER -