TY - SER
KW - Architectural design
KW - Co-creation
KW - Co-creation design
KW - Commerce
KW - Demand factors
KW - Design concept
KW - Ecodesign
KW - Employment
KW - Green brand
KW - Guizhou Province
KW - Intangible cultural heritages
KW - Material reduction
KW - Material replacement
KW - co-creation design
KW - material reduction
KW - material replacement
AU - H. Sun
AU - S. Wang
AU - Y. Fan
AU - C. Wo
AU - L. Zheng
AB - This paper aims at exploring the feasible path of building rural handicraft brand under the concept of green design. Taking the intangible cultural heritage handicrafts in Sansui County, Qiandongnan, Guizhou Province as the core, the demand factors among craftsmen, left-behind laborers, designers, market and government were analyzed. Based on the green design concept, the brand of  Zhi Bu Zhi Zhu  was created in a green way. In the design practice, the pictures of cultural images with brand characteristics are collected as samples, and the symbols with the highest recognition of images are obtained through cultural image cognition experiments, which are applied to the brand design together with the symbols of brand personality elements. In today s competitive market, the concept of green design is combined with brand building. Through brand green co-creation design, more social responsibilities and obligations are borne, and material reduction design and material substitution design are integrated into the whole brand process so as to create a green, natural and healthy rural handicraft brand, expand brand connotation and value and enhance brand market competitiveness.
C1 - Frontiers in Artificial Intelligence and Applications
DO - 10.3233/FAIA220035
LA - English
N1 - Journal Abbreviation: Front. Artif. Intell. Appl. Pages: 291 Publication Title: Front. Artif. Intell. Appl.
N2 - This paper aims at exploring the feasible path of building rural handicraft brand under the concept of green design. Taking the intangible cultural heritage handicrafts in Sansui County, Qiandongnan, Guizhou Province as the core, the demand factors among craftsmen, left-behind laborers, designers, market and government were analyzed. Based on the green design concept, the brand of  Zhi Bu Zhi Zhu  was created in a green way. In the design practice, the pictures of cultural images with brand characteristics are collected as samples, and the symbols with the highest recognition of images are obtained through cultural image cognition experiments, which are applied to the brand design together with the symbols of brand personality elements. In today s competitive market, the concept of green design is combined with brand building. Through brand green co-creation design, more social responsibilities and obligations are borne, and material reduction design and material substitution design are integrated into the whole brand process so as to create a green, natural and healthy rural handicraft brand, expand brand connotation and value and enhance brand market competitiveness.
PB - IOS Press BV
PY - 2022
SN - 09226389 (ISSN); 9781643682563 (ISBN)
TI - Brand Construction of Rural Handicraft Based on Green Design Concept
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85127296435&doi=10.3233%2fFAIA220035&partnerID=40&md5=5ab4cf8bc63d9cacbf6a4196eb704c9a
VL - 347
ER -