TY - JOUR
KW - Satisfaction
KW - Intangible cultural heritage tourism
KW - perceived value
KW - Behavioral intention
KW - Lipu Yi costume
AU - X. Fu
AU - T. Sittithai
AU - T. Chankoson
AB - Purpose: The primary purpose of this study is to investigate the influence of tourists' perceived value, satisfaction and behavioral intention on the development of Lipu Yi costume culture to promote the development of intangible cultural tourism and better construct a model of the influencing factors of Lipu Yi costumes in the development of intangible cultural heritage tourism. Design/methodology/approach: The study site is the intangible cultural district of Panzhihua, Sichuan Province, China. This study examines the interrelationships between tourists' perceived value of experience, behavioral intention and satisfaction as the tourists relate to Lipu Yi costume and intangible cultural heritage tourism. A sample of 225 tourists who had visited Panzhihua at least once was selected for the study. Findings: All seven of the survey's hypotheses were supported. Therefore, this study concludes that tourists' perceived value, satisfaction and behavioral intention directly affect the development of intangible cultural tourism and significantly positively impact the growth of Lipu Yi costumes culture. Descriptive analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) investigation methods were used. Originality/value: This paper analyzes tourists' perceived value of Lipu costume culture and tourists' satisfaction and behavioral intention during the tourism process. This study provides a more in-depth understanding of the relationship between Lipu Yi costume and non-heritage tourism factors. Practical methods and approaches are sought to further develop Lipu Yi costume non-heritage tourism.
BT - Journal of Cultural Heritage Management and Sustainable Development
DA - 2023///
DB - Scopus
DO - 10.1108/JCHMSD-05-2022-0068
J2 - J. Cult. Herit. Manage. Sustainable Dev.
LA - English
N2 - Purpose: The primary purpose of this study is to investigate the influence of tourists' perceived value, satisfaction and behavioral intention on the development of Lipu Yi costume culture to promote the development of intangible cultural tourism and better construct a model of the influencing factors of Lipu Yi costumes in the development of intangible cultural heritage tourism. Design/methodology/approach: The study site is the intangible cultural district of Panzhihua, Sichuan Province, China. This study examines the interrelationships between tourists' perceived value of experience, behavioral intention and satisfaction as the tourists relate to Lipu Yi costume and intangible cultural heritage tourism. A sample of 225 tourists who had visited Panzhihua at least once was selected for the study. Findings: All seven of the survey's hypotheses were supported. Therefore, this study concludes that tourists' perceived value, satisfaction and behavioral intention directly affect the development of intangible cultural tourism and significantly positively impact the growth of Lipu Yi costumes culture. Descriptive analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) investigation methods were used. Originality/value: This paper analyzes tourists' perceived value of Lipu costume culture and tourists' satisfaction and behavioral intention during the tourism process. This study provides a more in-depth understanding of the relationship between Lipu Yi costume and non-heritage tourism factors. Practical methods and approaches are sought to further develop Lipu Yi costume non-heritage tourism.
PY - 2023
SN - 20441266 (ISSN)
T2 - Journal of Cultural Heritage Management and Sustainable Development
TI - Factors affecting the development of Lipu Yi costumes: intangible cultural heritage tourism
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85151997817&doi=10.1108%2fJCHMSD-05-2022-0068&partnerID=40&md5=d715b0acc61c7733b258c7baabf9b9c6
ER -