TY - SER
KW - Communication effect
KW - Communication effects
KW - Effective transmission
KW - Human engineering
KW - Image communication systems
KW - Intangible cultural heritage
KW - Intangible cultural heritages
KW - Mobile short videos
KW - New media
KW - qualitative analysis
KW - Theoretical modeling
KW - Tik Tok
KW - Video transmissions
AU - S. Wang
AU - R. Fu
AB - Tik Tok, as the top app of short video socialization in China, has also become a front for the spread of intangible cultural heritage in new media. However, only a few short videos on intangible cultural heritage have achieved effective transmission. Most of them still have problems such as inability to capture audience’s attention and low transmission effectiveness. In order to solve these problems, we construct a theoretical model of the effect of the Tik Tok intangible cultural heritage short video transmission and a qualitative analysis based on NVivo to explore the influencing factors of the communication effect, then we propose an improving path for the creation and dissemination of short videos on intangible cultural heritage, which provides an effective method.
C1 - AHFE Virtual Conference on Creativity, Innovation and Entrepreneurship and the Virtual Conference on Human Factors in Communication of Design, 2020
DO - 10.1007/978-3-030-51626-0_35
N1 - Journal Abbreviation: Adv. Intell. Sys. Comput. Pages: 282 Publication Title: Adv. Intell. Sys. Comput.
N2 - Tik Tok, as the top app of short video socialization in China, has also become a front for the spread of intangible cultural heritage in new media. However, only a few short videos on intangible cultural heritage have achieved effective transmission. Most of them still have problems such as inability to capture audience’s attention and low transmission effectiveness. In order to solve these problems, we construct a theoretical model of the effect of the Tik Tok intangible cultural heritage short video transmission and a qualitative analysis based on NVivo to explore the influencing factors of the communication effect, then we propose an improving path for the creation and dissemination of short videos on intangible cultural heritage, which provides an effective method.
PB - Springer
SN - 21945357 (ISSN); 9783030516253 (ISBN)
TI - Research on the Influencing Factors of the Communication Effect of Tik Tok Short Videos About Intangible Cultural Heritage
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85088590750&doi=10.1007%2f978-3-030-51626-0_35&partnerID=40&md5=d8c2e024d9a9aebdc0c9d5d408719ed4
VL - 1218 AISC
ER -