TY - JOUR KW - Bangladesh KW - Bangladesh (BD) KW - cultural heritage KW - Social media (THE\_11828) KW - UNESCO KW - cultural heritage KW - cultural identity KW - Innovation KW - Knowledge KW - media dissemination KW - media representation KW - media role KW - Social media KW - technology diffusion AU - Md Khalid AU - Md Chowdhury AB - UNESCO has declared Baul songs in 2008 and Traditional Art of Jamdani Weaving in 2013 as ‘Intangible Cultural Heritage of Humanity,’ stating its importance in Bangladesh as a symbol of identity, dignity, and self-recognition. Bangladesh is one of the next 11 countries in the world with approximately 160 million people is experiencing an exponential growth of social media users. Towards the goal of strategically representing and diffusing ICH through social media, this study explores the current roles of social media in the transmission of ICH in the virtual world through content analysis. The potential roles of social media in the process of preserving ICH offer a space for building awareness, creating knowledge, and diffusion of innovations. DO - 10.1080/13032917.2017.1414438 M1 - 2 N1 - Publisher: Routledge N2 - UNESCO has declared Baul songs in 2008 and Traditional Art of Jamdani Weaving in 2013 as ‘Intangible Cultural Heritage of Humanity,’ stating its importance in Bangladesh as a symbol of identity, dignity, and self-recognition. Bangladesh is one of the next 11 countries in the world with approximately 160 million people is experiencing an exponential growth of social media users. Towards the goal of strategically representing and diffusing ICH through social media, this study explores the current roles of social media in the transmission of ICH in the virtual world through content analysis. The potential roles of social media in the process of preserving ICH offer a space for building awareness, creating knowledge, and diffusion of innovations. SP - 194 EP - 203 TI - Representation of intangible cultural heritage of Bangladesh through social media UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85041196429&doi=10.1080%2f13032917.2017.1414438&partnerID=40&md5=91c2dddb60042cdac9fd3b721ebc6de3 VL - 29 SN - 13032917 (ISSN) ER -