TY - CPAPER
KW - Augmented reality
KW - Cultural heritages
KW - Geographical area
KW - History
KW - Innovative approaches
KW - Intangible cultural heritages
KW - Mobile applications
KW - Multimedia contents
KW - Semantics
KW - sentiment analysis
KW - Spatial variations
KW - Technological solution
AU - A. Corallo
AU - L. Fortunato
AU - C. Renna
AU - M.L. Sarcinella
AU - A. Spennato
AU - C. De Blasi
AB - This study presents an innovative technological solution, applied to the promotion of both tangible and intangible cultural heritage of the Salento territory (an Italian sub-peninsula). For the itinerant folk music festival called “La Notte della Taranta”, in 2015 an official mobile application called FolkTure, was been used by tourist and citizens during the entire period of the itinerant event (August). Through the application of gamification strategy, augmented reality solutions and multimedia contents, FolkTure app facilitated and stimulated the enjoyment of the event itself and encouraged tourists and citizens to visit the Salento cultural heritage mapped inside the app. The data extracted from the mobile FolkTure app was analyses and interprets through an innovative approach. Text analytics techniques, like semantic and sentiment analysis, integrated with spatial analysis techniques, allowed to identify sentiment score spatial variation and locate geographical area characterized by negative or positive average sentiment score, in order to understand the impact of a cultural event on the local territory.
C2 - IMEKO Int. Conf. Metrol. Archaeol. Cult. Heritage, MetroArchaeo
N1 - Journal Abbreviation: IMEKO Int. Conf. Metrol. Archaeol. Cult. Heritage, MetroArchaeo
N2 - This study presents an innovative technological solution, applied to the promotion of both tangible and intangible cultural heritage of the Salento territory (an Italian sub-peninsula). For the itinerant folk music festival called “La Notte della Taranta”, in 2015 an official mobile application called FolkTure, was been used by tourist and citizens during the entire period of the itinerant event (August). Through the application of gamification strategy, augmented reality solutions and multimedia contents, FolkTure app facilitated and stimulated the enjoyment of the event itself and encouraged tourists and citizens to visit the Salento cultural heritage mapped inside the app. The data extracted from the mobile FolkTure app was analyses and interprets through an innovative approach. Text analytics techniques, like semantic and sentiment analysis, integrated with spatial analysis techniques, allowed to identify sentiment score spatial variation and locate geographical area characterized by negative or positive average sentiment score, in order to understand the impact of a cultural event on the local territory.
PB - International Measurement Confederation (IMEKO)
SN - 9781510858183 (ISBN)
SP - 194
EP - 201
TI - Mobile app for promoting cultural heritage: Geostatistic and textual analysis
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85070531806&partnerID=40&md5=f2f56295f6b2579ec434ee8f59a9e146
ER -