TY - JOUR
KW - Evaluation organization
KW - Marketing management
KW - Resource pool
KW - Southwest China
KW - Traditional dyed
KW - Woven and embroidered fabrics
AU - N. An
AU - R. Zhang
AU - Y. Chen
AU - Q. Li
AB - Traditional dyed, woven, embroidered fabrics arc one of the important cultural properties of China, and also arc the material carrier of protection and inheritance of intangible cultural heritage. This paper lists the characteristics of traditional dyed, woven and embroidered fabrics based on field research and interview in minority villages in Yunnan and Guizhou, including exquisite workmanship, long history, scarceness, rich regional culture connotation and high artistic value. In Southwest China, there are various marketing channels of traditional dyed, woven and embroidered fabrics, purchasers arc driven by different interests, and the market supervision is not sound. Thus, a series of strategies arc proposed for standardizing the management over the market of traditional dyed, woven and embroidered fabrics to accumulate resources for the study on China s intangible cultural heritage and the transmission of national culture, including establishment of an evaluation organization and a marketing management system, and construction of a physical resource pool and a virtual resource pool of traditional dyed, woven and embroidered fabrics.
DO - 10.3969/j.issn.1001-7003.2017.08.008
M1 - 8
N1 - Publisher: China Silk Association
N2 - Traditional dyed, woven, embroidered fabrics arc one of the important cultural properties of China, and also arc the material carrier of protection and inheritance of intangible cultural heritage. This paper lists the characteristics of traditional dyed, woven and embroidered fabrics based on field research and interview in minority villages in Yunnan and Guizhou, including exquisite workmanship, long history, scarceness, rich regional culture connotation and high artistic value. In Southwest China, there are various marketing channels of traditional dyed, woven and embroidered fabrics, purchasers arc driven by different interests, and the market supervision is not sound. Thus, a series of strategies arc proposed for standardizing the management over the market of traditional dyed, woven and embroidered fabrics to accumulate resources for the study on China s intangible cultural heritage and the transmission of national culture, including establishment of an evaluation organization and a marketing management system, and construction of a physical resource pool and a virtual resource pool of traditional dyed, woven and embroidered fabrics.
SP - 44
EP - 50
TI - Market standardization strategy of traditional dyed, woven and embroidered fabrics in Southwest China
UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85045744613&doi=10.3969%2fj.issn.1001-7003.2017.08.008&partnerID=40&md5=1806d2ccea96f097d69f2a5631498cea
VL - 54
SN - 10017003 (ISSN)
ER -