01551nas a2200277   4500000000100000000000100001008004100002653002300043653001200066653003300078653001500111653004200126653001800168653001700186653001900203100002300222700002200245700002600267700002000293245010100313856009500414300001200509490000700521520072000528022002501248                                       d10aDemanda turística10aEcuador10aIntangible cultural heritage10aPanama hat10aPatrimonio inmaterial de la humanidad10aSatisfacción10aSatisfaction10aTourist demand1 aTomas Lopez-Guzman1 aJosé Prada-Trigo1 aJesús Pérez-Gálvez1 aSandra Pesantez00aEl patrimonio inmaterial de la humanidad como herramienta de promoción de un destino turístico  uhttp://www.scielo.org.ar/scielo.php?script=sci_arttext&pid=S1851-17322017000300004&lang=es  a568-5840 v263 aHeritage tourism is having a great development in recent years, especially focused on the World Heritage Site. However, in recent years also tourists are looking for new experiences related to Intangible Cultural Heritage. This paper presents an investigation that analyzes the relationship between Intangible Cultural Heritage of UNESCO (the development of Panama Hat) and tourism development associated with it, and developed in the city of Cuenca (Ecuador), declared a World Heritage Site. The main results of this research focuses on the analysis of socio-demographic profile of the visitor, attributes related to intangible heritage and the response that gives tourists regarding the satisfaction of your trip.  a0327-5841, 1851-1732