01248nas a2200253   4500000000100000000000100001008004100002260007600043653003300119653001200152653002100164653001900185100001900204700001200223700001800235700001400253700001200267245008400279856011800363300001200481490000600493520047500499020002000974       2019                            d  bBulgarian Academy of Sciences, Institute of Mathematics and Informatics10aIntangible cultural heritage10aBeijing10aEdutainment game10aNursery rhymes1 aXiaoshuang Jia1 aYue Tan1 aQianyun Xiong1 aYifang Li1 aWei Hai00aDesigning Edutainment Games for Intangible Cultural Heritage: the BNREG Project  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85084211618&partnerID=40&md5=8c29265a03e50dfbc450ec32b82848d0  a281-2860 v93 aThis paper presents the preliminary investigation and game design process of Beijing Nursery Rhyme Edutainment Game (hereinafter referred to as BNREG), from which we think edutainment concept can provide an innovative gamification method for the impart and inheritance of Intangible Cultural Heritage (hereinafter referred to as ICH). It will also finally identify and discuss the most significant challenges in the design and adoption of edutainment games in ICH field.  a13144006 (ISSN)