02015nas a2200253   4500000000100000000000100001000000100002008004100003260000800044653002100052653003300073653002400106653001500130653002000145100002200165700002300187700002000210700002300230245014300253856015000396300001200546520118300558022002001741       2018                            d  cjun10aCuenca (Ecuador)10aIntangible cultural heritage10aIntention to return10aPanama hat10aTourist profile1 aJosé Prada-Trigo1 aTomds Lopez-Guzman1 aSandra Pesantez1 aJesus Perez-Galvez00aCultural tourism, intangible patrimony and elements that affect the different satisfaction of the tourist from the study of the panama hat  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85046951662&doi=10.6018%2fturismo.41.327151&partnerID=40&md5=7163acfa8705bfbd1145fc842ac09af2  a555-5733 aAlthough there are several approaches to study the relationship between heritage, characteristics of tourists and satisfaction, still more complex interpretations are needed, seeking simultaneously the comparison of variables of different nature. In this sense, this paper seeks to give an interpretation to the differences in the valuation of the different items related to tourist satisfaction through the use of sociodemographic, socio-labor and prior knowledge variables on the destination, seeking to identify which are more important. These issues apply to a relatively little studied area, such as the Latin American medium-sized cities that enjoy recognition as Cultural Heritage Cities and, in addition, host an Intangible Cultural Heritage also recognized by Unesco, an element to which it focuses this work. For this, the results of a survey carried out in the city of Cuenca (Ecuador) using normality tests are analyzed and interpreted. The results show that the previous knowledge of the tourist destination and its condition of material or immaterial heritage are the most significant issues that influence the satisfaction of the tourist and the desire to return.  a11397861 (ISSN)