01415nas a2200217   4500000000100000000000100001000000100002008004100003653002300044653002400067653004400091653002100135653001100156100001300167245012400180856015600304300001200460490000700472520069800479022002001177       2010                            d10aCultural diversity10aGlobal universalism10aIntangible heritage and popular culture10aSymbolic transit10aUNESCO1 aE. Alves00aCultural diversity cultural heritage material and popular culture: UNESCO and the Construction of a Global Universalism  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-79952829224&doi=10.1590%2fS0102-69922010000300007&partnerID=40&md5=9e7ce44e1ea91f220cbe597eca4d1735  a539-5600 v253 aThis article attempts to situate the emergence and develop- ment of a discursive formation responsible for the appearance of a new global universalism. The ethical and moral imperative of this universalism is the defense and promotion of values such as cultural diversity. To un- derstand the political and cultural implications of this universalism, this article elects as its empirical axis the performance of the United Nations Educational, Scientific and Cultural Organization (UNESCO), highlighting the actions of the organization in coordinating and facilitating a symbolic and discursive transnational transit involving governments, nongovern- mental organizations and political groups.  a01026992 (ISSN)