02410nas a2200373   4500000000100000000000100001000000100002008004100003653003300044653002000077653002800097653002100125653002200146653002200168653002100190653001800211653002100229653001800250653001300268653002000281653001500301653002100316653001200337653002400349653001200373100001800385700001700403245005200420856015400472300001400626490000700640520136900647022002002016       2018                            d10aagricultural intensification10aCommodification10aCommunity-based tourism10aCreative tourism10acultural identity10aCultural learning10adeveloping world10aeveryday life10aheritage tourism10aintangibility10aLearning10apower relations10arural area10arural population10aTourism10atourism development10avillage1 aManuela Blapp1 aOndrej Mitas00aCreative tourism in Balinese rural communities.  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85026867840&doi=10.1080%2f13683500.2017.1358701&partnerID=40&md5=d08a22a22e5bd7a9684ba26c40b1de87  a1285-13110 v213 aThe present study extends knowledge on creative tourism in rural areas. It was unclear from previous research how features of creative tourism, such as risk of commodification, play out in rural areas of developing countries. The study built on theoretical overlaps which suggest that creative tourism may improve the potential of community-based tourism. Literature suggested that creative tourism may address three issues plaguing community-based tourism: (1) lack of financial resources could be circumvented with intangible heritage; (2) loss of cultural identity could be reversed by sparking interest for culture; (3) power relations between hosts and guests could be rebalanced by repositioning locals from servant to teacher. These theoretical overlaps were explored in the context of five Balinese villages using a microethnographic approach with participant observations and expert interviews. Findings from this study partly confirm and extend the theoretical synergies. Furthermore, a new synergy, increasing enthusiasm for intercultural exchange, and one negative interaction, intangibility as a differentiator, were found. Findings also revealed conditions for success in developing creative tourism in a community-based tourism context. In sum, we contribute the conclusion that creative tourism in rural areas is promising under certain conditions.  a13683500 (ISSN)