01170nas a2200169   4500000000100000000000100001008004100002260000800043100001200051700001600063700001200079245011000091300001200201490000700213520076600220022001400986       2025                            d  cjan1 aGuo Hui1 aAsliza Aris1 aChen Pu00aCraftsmanship Revitalized: Revival path of intangible heritage in modern life and cultural sustainability  a275-2810 v103 aIn the age of globalisation and rapid fashion, intangible cultural heritage (ICH) crafts need help preserving their significance. This research looks at China s Linqi Thirty-Six Courtyards project. It shows how new designs that combine tradition and modernity can bring old crafts like blue calico back to life. Research indicates that incorporating Intangible Cultural Heritage (ICH) into contemporary society promotes cultural sustainability, aids rural revitalisation, and satisfies consumer desires for distinctive, culturally enriched experiences. The study emphasises ICH s function in preserving diversity and fostering community-oriented economic development, providing a framework for integrating cultural heritage into modern lives and global markets.  a2398-4287