01674nas a2200253   4500000000100000000000100001000000100002008004100003260000800044653003300052653001500085653002200100653002000122100001400142700001000156700001400166700001400180245010700194856014900301300001200450490000700462520093100469022002001400       2020                            d  cjun10aIntangible cultural heritage10ainheritors10ascale development10avalue cognition1 aSu Xinwei1 aLi Xi1 aWu Yanbin1 aYao Limei00aHow Is Intangible Cultural Heritage Valued in the Eyes of Inheritors? Scale Development and Validation  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85083440509&doi=10.1177%2f1096348020914691&partnerID=40&md5=aa0942490f844a82f1dcb5e71e4fdbd2  a806-8340 v443 aIntangible cultural heritage (ICH) is an important part of human civilization and a major tourism resource type. In the ICH tourism development process, many stakeholders are involved. Although inheritors have a core position in this group, there is not enough research investigating the sustainable development of ICH tourism from the perspective of inheritors. Since value cognition is the basis that guides people’s behaviors, the value cognition of the ICH inheritors might be the starting point to understanding their behaviors. Considering this context, the main aim of this research is to describe the development and validation of a scale to assess the cognition values by ICH inheritors. By generating items, purifying, examining the scale’s dimensionality, and evaluating reliability and validity, a 25-item instrument is developed. The article concludes with a discussion of potential applications of the scale.  a10963480 (ISSN)