02169nas a2200229   4500000000100000000000100001000000100002008004100003653001400044653002200058653002500080653002600105653001400131100001900145700001300164245012700177856015600304300001400460490000700474520143800481022002001919       2016                            d10acommunity10acultural heritage10aincentives programme10aManagement strategies10aPotential1 aI.S.M. Radzuan1 aY. Ahmad00aAssessing cultural heritage potential: A framework to incorporate incentives programme into heritage management strategies  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-84988344371&doi=10.3923%2fsscience.2016.2916.2921&partnerID=40&md5=5ddff6cce656f84c89029b403e7e95c4  a2916-29210 v113 aAs the understanding of heritage changes and the scope of it widens to include the living heritage, the involvement of communities in the conservation areas has become more and more critical. In terms of cultural heritage conservation, only a few studies have combined the importance of incentives programme into the heritage management strategies. There has been little research into the nature and impact of these incentives and how they might be integrated into the socio-economic development of a country. This study will highlight the relevant literature of the existing incentives policy in Asia and around the world. The focus of this study is to discover the potential of the tangible and intangible cultural heritage; examine how incentives act as a driver to the communities  development. The later part of this study moves on to describe in details the integrated framework by which to access the cultural heritage significance that encompasses the tangible and intangible heritage and takes into consideration the effectiveness of any current incentives policy and its governance. By doing so, this methodology aims to contribute as well as to enable that the inclusive engagement can be successful among communities. Despite the increasing focus on incentives provision in cultural heritage management strategies, an investigation into whether these incentives policy actually "work" remains in part as an open question.  a18185800 (ISSN)