01546nas a2200145   4500000000100000000000100001008004100002100002000043700002100063245011500084300001100199490000700210520116900217022001401386       2021                            d1 aRocio Dominguez1 aCristian Bessone00aAn approach to the study of audiovisual archives in Rio Gallegos and their relationship with cultural heritage  a73-1050 v133 aThe audiovisual heritage is an invaluable record for the understanding and historical-cultural reconstruction of society, however, the lack of knowledge and the lack of definition surrounding its conceptualization are obstacles to its preservation, conservation and safeguarding. Along with the value of heritage management, a network of senses emerges from the crossing of previous definitions and involves the activation and promotion of patrimonial referents that respond to the identity urgencies of different social agents interested in proposing a particular version of the identity.This research exposes the results obtained from the analysis of the communication structures in the municipal and provincial historical-cultural archives of Rio Gallegos (Santa Cruz, Argentina), identifying the problems within the cultural heritage management. This was done using a methodology that combines interviews with a survey of the interactions between institutions and their network audiences. This allows us to rethink the importance of articulation with interactive and multidirectional communication in pursuit of the democratization of access to cultural goods.  a1852-4516