01278nas a2200229   4500000000100000000000100001008004100002260000800043653002200051653001400073653001200087653002400099653002300123100001500146700001600161245008300177856011800260300001000378490000700388520063900395022001401034       2022                            d  cjan10acultural heritage10aMarketing10aTourism10atourism development10atourism management1 aYang Zhang1 aTimothy Lee00aAlienation and authenticity in intangible cultural heritage tourism production  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85087144691&partnerID=40&md5=9bdcd2beb9768a07771252e5d1464586  a18-320 v243 aThis study investigates the dialectical relationship between authenticity and alienation in intangible cultural heritage (ICH) tourism studies, based on an evaluation of the role cultural values play in the provision of tourism in China. Data were obtained via a multi-phase, mixed-method project derived from specific respondents. An examination of chorus tourism performances in the Zhaoxing Dong Villages allows for insight into the subjective authenticity of the practitioners of ICH performances. The study has implications for tourism marketing that seeks to understand the authenticity issues on the supply side of ICH tourism.  a1099-2340