01331nas a2200169   4500000000100000000000100001008004100002100002500043700001700068700002100085700001600106245011400122300001000236490000700246520089400253022001401147       2020                            d1 aPriyakrushna Mohanty1 aAnila Thomas1 aHarshitha Pudota1 aMeghna Deka00aFilm tourism for heritage conservation and promotion: the case of Nrityagram, the first Indian dance village.  a49-660 v153 aFilm tourism has been recognized as a key instrument in the process of destination development and co-creation of tourist experiences. The promotion of any destination through films can result in attracting more visitors and subsequently, formulation of policies favoring that destination which aid in the conservation and promotion of tangible and intangible cultural heritage of the place. In this context, this article analyses the case of Nrityagram, a village formed by the international community of Indian classical dancers. The work highlights the possibility that if promoted as a film tourism destination, Nrityagram can contribute to the promotion and conservation of Indian cultural dance, a form of intangible heritage. The work is primarily qualitative in nature and draws upon existing literature as well as the experiences gained from the field visit made to the said site.  a0975-3281