01249nas a2200121   4500000000100000008004100001100001200042245009400054300001400148490000700162520094400169020001401113       2015                            d1 aJun Yin00aFashion Design and Market Analysis of Chinese Traditional Clothing in the Information Era  a1097-11010 v413 aThe elements of traditional clothing must take fashion as its carrier to transfer the value because fashion is the main factor that makes Chinese traditional culture enjoyed by other ethnic groups. Chinese Traditional Clothing Arts has its profound cultural background and broad space for re-creation which is inexhaustible inspiration sources for designers. However, due to a late start, there is still a large gap between the design and theoretical research of Chinese-style clothing and other designs with strong American and Japanese colors in the market. This paper takes the Chinese traditional elements used by fashion designers at home and abroad as the breakthrough point. Through in-depth study of Chinese Traditional Clothing Arts and its cultural connotation, it explores the integration between traditional Chinese elements and fashion design and also puts forward some distinctive ideas about Chinese clothing fashion design.  a2352-5398