01918nas a2200229   4500000000100000000000100001008004100002653002900043653002200072653002200094653002900116653002500145100001800170700001700188700001600205700001600221700001900237245012400256856015400380520113400534022002001668       2020                            d10aChinese outbound tourism10acultural heritage10adestination image10aexistential authenticity10aexperiential tourism1 aAndrew Manley1 aMichael Silk1 aCarol Chung1 aYi-Wen Wang1 aRebecca Bailey00aChinese Perceptions of Overseas Cultural Heritage: Emotive Existential Authenticity, Exoticism and Experiential Tourism  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85090988889&doi=10.1080%2f01490400.2020.1817200&partnerID=40&md5=8596c3edc8d170c678cd1e569b593d8f3 aThis paper draws upon an extensive evidence base to analyze Chinese perceptions of Western cultural heritage and capture dominant reflections on an overseas destination as portrayed through selected images and artifacts. The dataset derives from an integrated methodological approach utilized to interpret visitor perceptions of an exhibition—hosted by Nanjing Museum, China—that focused on Scotland’s cultural heritage. The analysis of the data revealed insight into the importance of the experiential qualities of heritage tourism—specifically those aligned to the natural environment—and a desire to achieve an emotive and sensual engagement with key signifiers of both tangible and intangible cultural heritage through potential leisure experiences. The results provide detailed insights into the contemporary values motivating Chinese outbound tourists to visit and experience overseas heritage, the importance and potential of innovative ‘experience research methodologies’ and practical guidance for destination organizations that seek to position and promote Western cultural heritage to a Chinese audience.  a01490400 (ISSN)