01301nas a2200205   4500000000100000000000100001008004100002653001000043653001500053653001200068653001000080653001400090100001300104245005800117856014200175300001000317490000600327520074200333022002001075       2022                            d10aGugak10aJoseon Pop10aK-Heung10aKorea10aLeenalchi1 aJ. Clark00a“A Tiger’s Coming Down”: Gugak in the Metaverse  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85135442630&doi=10.30819%2faemr.9-3&partnerID=40&md5=01155552a8aed19caa50351204f70afc  a27-540 v93 aIn 2021, the South Korean government launched its Digital New Deal with the aim of transforming society through science and technology and, later that year, announced the creation of the National Metaverse Alliance, charged with building a unified national virtual reality (VR) and augmented reality (AR) platform. As 5G technology becomes the norm in South Korea, we may soon find the proscenium stage replaced by immersive digital experiences that transcend time and space in the “metaverse.” This article describes some of the points at which gugak is currently intersecting with emerging technologies and contemplates the future effects of these encounters on the country’s intangible heritage and traditional music aesthetics.  a27012689 (ISSN)