02790nas a2200241   4500000000100000000000100001008004100002260000800043653002400051653002800075653001900103653004400122653002300166653002200189653003100211100001300242700001300255245010100268856015000369490000700519520200200526022002002528       2021                            d  cjan10aaffective computing10aArtificial intelligence10acontent design10aintangible cultural heritage exhibition10ameaning innovation10anavigation system10atheory of planned behavior1 aLei Meng1 aYuan Liu00aA Meaning-Aware Cultural Tourism Intelligent Navigation System Based on Anticipatory Calculation  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85100547871&doi=10.3389%2ffpsyg.2020.611383&partnerID=40&md5=7cbe71471711718ae1070e3867d7ce790 v113 aTo improve the personalized service of cultural tourism, anticipatory calculation has become an essential technology in the content design of intelligence navigation system. Culture tourism, as a form of leisure activity, is being favored by an increasing number of people, which calls for further improvements in the cultural consumption experience. An important component of cultural tourism is for tourists to experience intangible cultural heritage projects with local characteristics. However, from the perspective of user needs and the content adaptive system, there are few suitable intelligent navigation and user demand anticipatory systems for intangible cultural heritage content. Purple clay culture is one of the first batches of national intangible cultural heritage protection projects in China. Therefore, taking purple clay culture exhibition as an example, this paper attempts to analyze the personalized information demand of tourism consumption experience in intangible cultural heritage communication activities with affective computing and meaning-driven innovative design method, by taking the content design in the navigation system as the research object. This paper uses the theory of planned behavior to calculate the relationship between tourists’ attitude, experience behavior, and display information demand. The findings indicate two issues. First, tourists’ demand for the entertainment and leisure attributes of intangible cultural heritage is greater than the demand for educational function attributes. Second, the meaning elements of information can change tourists’ beliefs in intangible cultural heritage and affect their attitude and behavior toward such heritage. According to the research results, strengthening the meaning elements of specific group information can improve people’s cultural identity and tourism satisfaction. The research results provide the basis for the content design direction of future museum intelligent navigation systems.  a16641078 (ISSN)