01667nas a2200265   4500000000100000000000100001000000100002008004100003653003300044653002200077653003600099653002600135653001900161100001200180700001000192700001200202700001100214700001200225245007700237856016100314300001000475490000700485520088900492022002001381       2017                            d10aIntangible cultural heritage10aexisting problems10aCountermeasures and suggestions10aDevelopment situation10aShu embroidery1 aK. Wang1 aN. Li1 aR. Zeng1 aC. Liu1 aM. Zhao00aThe development situation and countermeasures of Shu embroidery industry  uhttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85045747338&doi=10.3969%2fj.issn.1001-7003.2017.10.009&partnerID=40&md5=25c973ccb199ff328118e2493410d22a  a51-570 v543 aBy researching the enterprises and market of Shu embroidery, the current situation and existing problems of key factors, including core competitiveness, brand impact, product structure, talent team, standard system, market awareness are analyzed comprehensively. From the successful experience of Su embroidery and Xiang embroidery, the relative countermeasures and suggestions on future development of Shu embroidery are put forward by combining the characteristics of Sichuan specialties, such as further establishing the special development planning, establishing sound standard system, enhancing talent training, stringing brand effect, innovating and inheriting Shu embroidery culture, improving policy support, reinforcing management, and so on. On the basis of that, we are looking forward to making contributes to the future development of traditional Shu embroidery industry.  a10017003 (ISSN)