01185nas a2200145   4500000000100000000000100001008004100002100001400043700001800057245013200075300001400207490000700221520079700228022001401025       2020                            d1 aZhao Jian1 aPan Younghwan00aUse of AR interaction principles for product design research— Using China s Yunnan Pu er Tea Product Design as an Example  a1401-14080 v213 aThis research aims to prove the effectiveness and rationality of utilizing Augmented Reality (AR) in the product design of Yunnan Pu’er Tea, a Chinese Intangible Cultural Heritage.This research constructs three methods of information exchange utilizing AR technology based on existing Pu  Er Tea product information; 1) AR static information exhibiting method 2) AR dynamic information exhibiting method 3) AR tactile interactive presentation exhibiting method.In conclusion,the new method allows better representation of the artistic value of intangible historical cultural heritage. This modernized method of passing down traditional cultural heritages allows better protection and universalization, as well as provide a platform for future AR informational exchange based product design.  a1598-2009