01648nas a2200205   4500000000100000008004100001653001500042653002500057653001100082653001600093653001300109100002000122700002400142245011800166856007500284300001200359490000700371520103900378022002501417                                       d10aChiang Mai10aDigital technologies10agender10aHandicrafts10aheritage1 aAlexandra Denes1 aWoralun Boonyasurat00aSupporting ethnic craftswomen in Chiang Mai through digital media: acknowledging the possibilities and challenges  uhttps://www.webofscience.com/wos/woscc/full-record/WOS:001005932800010  a117-1250 v183 aSince becoming a member of the Creative Cities Network (UCCN) in 2017, Chiang Mai has implemented a range of projects aimed at protecting and promoting the city s craft heritage. This article focuses on one project - the Women E-nspire Culture project which was a pilot initiative launched by UNESCO Bangkok, with the support of Samsung Electronics, aimed at safeguarding traditional crafts by providing digital entrepreneurial skills for ethnic craftswomen, including Hmong, Akha and Karen ethnic groups. The Social Research Institute (SRI) at Chiang Mai University became a partner in the second phase of this project in July 2020, when a community-based workshop was organised in collaboration with UNESCO Bangkok to further develop and strengthen the digital skills of Hmong craftswomen and youth in Doi Pui village. This article discusses the sociocultural background leading to the project as well as key lessons learned and the challenges of using digital technologies to support craftswomen in Chiang Mai s ethnic communities.  a1975-3586, 1975-4019